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Posts Tagged ‘naming’

So they got a 3-letter dot-com domain

Posted in Business, Communications, Entrepreneurship, Marketing, Web 2.0, tagged , , , , , , , on April 29, 2008 | 2 Comments »

So they got a 3-letter dot-com domain. Very cool sounding. Very hip. Does good work conveying the short, quick and up-to-date spirit. But is this name good enough for marketing purposes?
I tried typing the name of the company in Google. Got about 1.5 million results. First 3 results where unrelated. The company’s domain was 4th. [...]

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The Client from Hell (2)

Posted in Business, Career, tagged , , , , , , , , on April 8, 2008 | 1 Comment »

Well, that’s what happens when you don’t follow your instincts.
I could smell it was going to be a client from hell, but let my guards off when he begged me to work on this project for him. This never happened to me before and it was slightly embarrassing.
They tried to bargain off my expenses [...]

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Is my client-from-hell radar working?

Posted in Business, Career, Entrepreneurship, Marketing, tagged , , , , , , , , , , , , , , on February 28, 2008 | 3 Comments »

Although I am not new at my business, calling it a business was a strategic change from freelancing, made less than 2 years ago. I took a fresh look at the business, as if it was brand new. The whole interaction with clients had to change. While I was hoping for a stream of clients [...]

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