I read the GIGAOM article titled “Why Index believes Israel is about to have its moment” by Bobbie Johnson yesterday and started to write my comment, when I realized it’s pretty long and should be posted on my own site too. So…
It’s true. Israel is about to have its moment.
It does not have a deep culture of UI and design and is traditionally technology lead. So much so, that if you are not offering a big tech invention (preferably the scope of the wheel…) people hardly perceive you as an entrepreneur, and would be skeptical about investing. Well, at least that was the case until recently.
Almost a decade too late concepts and web ventures have started to gain some acknowledgement, but as mentioned in the GIGAOM article, web entrepreneurs have had to move to the US to build their company.
Sad and a bit strange too, considering the development in communications and access. One of the things Saul Klein of Index Ventures said at a recent conference in Tel Aviv is that entrepreneurs don’t have to think relocation so quickly, and if they do, then a midway – like the UK – can sometimes be better than all the way to the US, especially if you intend to go global, beyond the US market. He also mentioned a CEO who traveled to the US once a month, if I remember correctly, and people in the US west coast he met with regularly were not even aware of the fact that he wasn’t based in the US.
What??? Really?
Yes. After all there are phones, email, Skype…
Still, there are challenges in running an international web venture from our small country, 7-hour time-zones apart from the east coast. I know. I am facing those challenges daily, though thankfully I have a NY based partner. That does not prevent the question from popping at every meeting “so, are you planning to relocate?”.
But Israel is about to have its moment, I say. It is. People won’t have to relocate to run their businesses. Companies will always need local marketing people at every market they’re penetrating, but there is no real excuse for managements to relocate into those markets.
As for the question “Can a home market of just 7 million people ever be big enough to support multinational internet businesses? Is Israel, which exists in its own political and geographical bubble, able to play host to all this?” – Israel can play host but not because of its 7 million people market, nor location, obviously. It’s the state of mind that provides the nurturing environment entrepreneurs need to grow a multinational internet business. It’s the spirit that has always existed here, and is now gradually shaking off the 7-million-people & geographical-constraints thanks to open and thick worldwide communications and social media.
A couple of years ago I attempted to establish an elementary school for entrepreneurship in Israel. I believe in entrepreneurship as a state of mind. I believe that directing kids at thinking entrepreneurship can prevent violence and bullying and promote creativity, learning and happiness, as in being self content. Looking around me there are so many broken systems, in Israel, in its neighboring countries and around the world. Only entrepreneurs can really make a difference, create the change. Being an entrepreneur you take responsibility over your own destiny, you give birth to ideas and do what it takes to execute them. You learn to collaborate and appreciate others, and the diversity around you. I promise you I am not taking it too far when I say that I believe entrepreneurship can bring peace. And so, yep, Israel is about to have its moment.



Friends Under Online Fire
Some people say you can see who your true friends are at a time of crisis. Well, I never put it to test. But strangely enough, the current situation has created some odd tests. Me getting whole hearted birthday congratulations from teenagers I have never met is just an example.
If we could run all of the fighting online – it would be great. First of all, no life casualties. Second – reading and writing is one of the best ways to manage a dialog: You get to finish a sentence. Believing in the true power of web 2.0 – the power of reason should win, since moderate tones are the ones we are generally comfortable with. While some bloggers like to annoy and provoke, even them don’t like to be annoyed or provoked. And anyone can choose what to read or what to say and how.
So here we are, 12 days into the current IDF operation in Gaza, and the online war gets warmer by the minute. Unlike in previous wars, this time the many Israeli Internet experts, ages 12 years and up, have joined in the effort to bring the Israeli message to the world and fight off the criticism.
The effort runs on various levels. Social media marketing professionals monitor media all over the world and assign comment tasks. Media experts are busy creating media files and uploading them to the various networks, such as YouTube. Kids and teens are writing blogs and taking photos to document their lives. Everyone with an email can chip in by distributing links that deliver a message, to friends, family or colleagues, spread all over the world. It’s a kind of effort Israel hasn’t experienced before, surprisingly enough. Even official Israeli entities are using social media tools, like twitter, to deliver a message and converse with the public.
While the delivery of messages and participation in discussions is legitimate and even blessed, some criminal activity is also happening online, in the name of the war. It started when Muslim hackers broke into Israeli servers, hacked Israeli web pages and “stole” Israeli domains, directing these web sites to their own pro-Palestinian pages. This is another arena of the online war, requiring the assistance of Israeli web security professionals.
Early on I have decided not to voice an opinion on a “right and wrong” on this war. I am not a judge. However when my country is under attack, and most of the community I live and work with is busy in this online war effort, it’s slightly problematic to keep ignoring messages and threads. A couple of days ago I decided to reply to one specific post. I thought this one is someone I can talk with. I developed a conversation and though we sort of “agreed on not agreeing” it was still a very civil discussion, where I remain appreciating her feelings and thoughts, and she could see the humanity of the other side too. That’s fine by me.
I also accepted a request to help translating to English blog posts, written in Hebrew by kids under missiles. Those amazing kids thought they could actually change things, affect all adults, by inviting Palestinian kids under fire to write with them. The invitation was rejected by the contact person, who shortly explained they will be risking their life if they cooperate with anything from the other side. Any thoughts of creating a bi-national group of mothers were canceled for similar reasons. I certainly wouldn’t like to put anyone at any extra risk now.
Sadly, the fighting goes on as I write these lines. I keep wishing we could keep it online. Still waiting for the fighting to be over, so I can truly celebrate my birthday.
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