I’ll start by saying this is good news. But Pete Cashmore on Mashable wants an explanation. “Are women just more social in general, or is there some other explanation? ” he asks, in response to the “Chicks Rule” new statistics published on Information is Beautiful.
To sum it: equal numbers of men and women use sites like LinkedIn, YouTube and DeviantArt. However in more social websites it looks like men are outnumbered. These are sites like Twitter, Facebook, Ning, Myspace, Friendfeed, Flickr, Bebo and more. In fact, of the leading social web sites, Digg is the only male dominated.
The thing that surprised me when I read this was how I rarely use Digg as opposed to most of the other web sites.
Had to dig into those networks to try and figure it out. With some I am already familiar. I am a heavy user of facebook, linkedin, twitter and ning.
Some of them I know but am not using very frequently. Some required new registration. After looking deeper into more of them I got the “Digg” answer.
But first I took out an old book of mine. I never read it through. I sort of got the gist of it from the first 20 pages. This is the famous “Men are from mars, Women are from Venus”, by John Gray. Reading only the chapter titles might produce the explanation Cashmore is looking for.
Chapter 2: Mr. Fix-it and the Home Improvement Committee
Chapter 3: Men go to the caves and Woman talk
Now think social networking: Really, if we apply the Venus-Mars motto, Social Networking is clearly a feminine phenomena.
First of all it’s talk. Away with the caves! Gray didn’t use the term “gossip” – because he referred to the different methods-of-unburdening that men and women use. Still, gossip is one way to do it. And social networks are institutionalized sharing and gossip establishments. Interesting enough, lots of men who use social networks actually use it to talk out, release frustrations and – going back to chapter 2 – try and fix things. Like opinions. However the feminine “home improvement committee” is a lot more dominant in social networking than the “fix-it” and the conversation between the two approaches improves communications by both men and women.
Going back to the Digg website I find the answer. Sorry folks, not enough conversation, not enough communications, not enough interaction nor socializing. It’s mainly a digging place for me, and less a fishing place. More a cave then an invitation to talk.