Had a very sad conversation yesterday with some people who are in the high tech and investments industries. I expressed my disappointment at the lack of technical-able people who want to join a startup. The reply was “apparently all startups that are meant to happen are to be started by technical founders”. And then “startups should always be about technology”.

This is a way reflects the traditional perception of VC investments in Israel.

As someone who comes from the marketing and business into the high tech world, and who has consulted quite a few technical founders of startups about their marketing and business strategies, I find this a sad conclusion.

A good startup team should have a great balance between the technical and marketing perceptions. A good startup idea will often come out of a great understanding of a market, its needs or problems and the way to reach back with a solution. Right there, in between understanding the problem and supplying the market with a solution – right there comes the technical answer to the problem.

I am not saying it’s impossible for technical people to see or understand the market. As it is not unthinkable that a marketing person will learn how to code or come up with a technical idea without any technical background. What I am saying is that each is best at their own specialty, and I don’t believe that “I’m best at everything” is a real thing. This is where ego replaces clear reasonable thinking. These are the replaceable CEOs.

What can be done to attract more technology people, software engineers and computer science graduates to entrepreneurship? It’s a big question. It seems like of all place, here in the Startup Nation, the concept is that programmers can get a great paying job so easily – that there’s no incentive in the world that would convince them to jump on some brand new startup wagon. Why take a risk when you can easily just enjoy life?

My guess is the economic situation in Israel today contributes to this state of mind. But then I am thinking about my parents. Both clearly with entrepreneurial traits. Only when they started their career it was all about job security. Not about hope or big plans or daring. I would think that as a country we’ve grown up and proved that taking those risks is often worth it. Didn’t we?

But above all, is it at all possible to convey to non-entrepreneurs that superb feeling you get when you are creating your own thing?? When you are making a dream come true? When creating a dent in the world we live in?

Now, if you still prefer to go back to safety, and never think you’re an entrepreneur, I urge you to dedicate a few minutes to watching this fantastic TEDx talk by a fellow entrepreneur, Cameron Herold, about raising kids to be entrepreneurs. Spoiler and disclosure: I never got an allowance.

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